How come Ada isn't more popular?

Hello.

I am a long time C programmer (10 years plus), having a look
at Ada for the first time. From my (inadequate) testing, it seems
that performance of average Ada code is on par with average
C code, and there's a clear advantage in runtime safety. The
GNU ada compiler makes pretty sure that there are very few
platforms without easy access to Ada, so portability should be
on at least an equal footing too.

My question is: how come Ada isn't more popular?

This isn't intended to start a flame war, I'm genuinely interested.

thanks,
MC

.

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