Why doesn't this NASM program work? It loops endlessly

From: Francesca (spamtrap_at_crayne.org)
Date: 03/25/05 

Date: Fri, 25 Mar 2005 18:49:40 +0000 (UTC)

section .data
 hello: db 'Hello, World',10 ; 'Hello world!' plus a linefeed character
 helloLen: equ $-hello ; Length of the 'Hello world!' string
;---------------------------------
section .bss
;---------------------------------
section .text
 global start
start:
       mov cx, 1 ; initialize induction variable i
       jmp L2
L1:
       mov eax,4 ; The system call for write (sys_write)
        mov ebx,1 ; File descriptor 1 - standard output
        mov ecx,hello ; Put the offset of hello in ecx
        mov edx,helloLen ; helloLen is a constant, so we don't need to say
                             ; mov edx,[helloLen] to get it's actual value
        inc cx
        int 80h ; Call the kernel
L2: cmp cx, 10
jle L1
        mov eax,1 ; The system call for exit (sys_exit)
        mov ebx,0 ; Exit with return code of 0 (no error)
        int 80h

I compiled it on Mandrake Linux, but it prints "ello World", without H,
endlessly.

Francesco