Bytes allocated by the code ??

how many bytes will be allocted by following code -

#include<stdio.h>
#define MAXROW 3
#define MAXCOL 4
int main(int argc,char **argv){
int (*p)[MAXCOL];
p=(int (*)[MAXCOL])malloc(sizeof(*p)*MAXROW);
printf("%d\n",sizeof(*p));
return 0;
}

.