Re: Making money from Java




"Judson McClendon" <judmc@xxxxxxxxxxxxx> wrote in message
news:AxZpf.16314$k76.12687@xxxxxxxxxxxxxxxxxxxxxxxxx
> "Oliver Wong" <owong@xxxxxxxxxxxxxx> wrote:
>> <quote>
>> The Christian Right would seem to have a lot to celebrate as Christmas
>> approaches. In recent days, it has scored a number of significant
>> victories over its perceived opponents in Corporate America. Many of the
>> nation's biggest cable operators have just announced plans to offer a
>> "family tier" of networks in response to the Christian Right's
>> long-running campaign against "indecent" TV programming.
>>
>> Disney (DIS ), which has come under fire from some Christian groups, is
>> now cultivating Christians to promote its big new hit, The Chronicles of
>> Narnia. On Dec. 9, the American Family Assn. (AFA) called off its boycott
>> of Target (TGT ) after the retailer said it would include Christmas in
>> its advertising and in-store promotions.
>>
>> [...]
>>
>> CHRISTMAS SPIRIT. The Catholic League has had better luck with its
>> campaign to fend off corporate efforts to malign Christmas. On Nov. 11,
>> the League called off its boycott of Wal-Mart after the world's largest
>> retailer apologized for a statement it gave a customer who had complained
>> that it was replacing "Merry Christmas" with "Happy Holidays."
>>
>> The statement argued that Christmas was "an ancient tradition" with roots
>> in pagan cultures. And this month, the Catholic League got Land's End to
>> repudiate its earlier explanation of why it no longer mails out catalogs
>> wishing customers a "Merry Christmas." The reason: It didn't have any way
>> to determine which customers celebrated Christmas.
>>
>> But are these companies bowing to the Christian right -- or to economic
>> realities? Britt Beemer, chairman of America's Research Group, a market
>> research firm based in Charleston, S.C., thinks it's the latter. "Some of
>> these retailers are awakening to a sleeping giant," he argues.
>> </quote>
>>
>> It would seem that Christians are not "powerless" in the media circles
>> either.
>
>
> This is the marketplace, not the media. -)

"Disney" and "cable networks" are in the business of media, I think. As
for the walmart thing, what "The Catholic League" was complaining about here
had nothing to do with prices or products offered (i.e. things to do with a
market), but rather with what was written on catalogs (which has to do with
media -- text). I.e. they weren't unhappy with the products and services of
Walmart, they were unhappy with the message that their advertisement sent
out. This is a media issue too.

- Oliver


.



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