Re: Octane Marketing Question

From: Dennis Landi (none[at]none.com)
Date: 10/08/03 

Date: Tue, 7 Oct 2003 22:04:36 -0400

"Ray Glaze" <rkg@rockisland.com> wrote in message
news:3f836c62$1@newsgroups.borland.com...
> Hello everyone,
>
> I was out of town last week and so I missed most of the firestorm.
>
> I am not smart enough or experienced enough (or arrogant enough?) to try
to
> predict the future of the Windows development market. So I will not
comment
> on technical or economic forecasting.
>
> I do have a marketing question that I have not seen asked. Presumably
> Borland has a marketing department whose job it is to measure the needs of
> existing customers as well as potential new customers. Given the backlash
I
> see in this newsgroup, I have to wonder what went wrong. Did they poll to
> narrowly and make the wrong decision? Did they release information too
> sporadically giving the wrong impression? Or is this newsgroup not
> representative of a wider user community?
>

Borland obviously (at the 11th hour) decided that they could deviler both
D/Win32 and D/.NET as the product codenamed, Octane. They decided to ship
the .NET component (which will be ready in time); and then they made this
mistake: They were vague on what would happen regarding the Win32 stuff. I
believe the last official word from JK is that an "update" to Delphi/Win32
will be delivered in 2004/Q1. (Jump in people if I don't have it right, I
am not going fishing thru these hundreds of msgs for quotes....)

> I like the format of the "open letter". It gives me early information I
can
> use to make decisions for my company. I don't think of these letters as
> promises, but rather as statements of direction. And, I don't mind too
much
> when they change. I have even done that myself during the course of my
> development career.
>
> If there is a problem (and I think there is due to the precious time and
> energy going into the debate) I would like to suggest that perhaps one
> solution lies in the direction of more communication.
>

Very well said.

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