Re: Embrace and Extend, Borland Style

From: Bill Mogk (wmogk_at_whmsoftware.com)
Date: 11/26/03


Date: Wed, 26 Nov 2003 09:55:18 -0500

Nick Hodges (TeamB) wrote:
{snip}
>
As I sort of said in the article, why +not+ buy the
> Borland IDE, given the above? ;-)

1. Because the VS.Net IDE is "good enough".

I had a brief discussion in one of these newsgroups a couple of years ago (with
a Team B'er, I think) about one of the productivity enhancing features of
CodeRush. As a former Coderush advocate, I was raving about a particular
feature. The response was, "I don't need that feature", or "I'd rather type it
by myself". In this person's mind, the basic Delphi IDE was "Good Enough". I
think this is the general attitude of most development managers.

2. "I thought Borland had gone out of business years ago?"

I have even heard this from a corporate developer friend, as recently as a
couple of months ago. BTW, I not necessarily placing complete blame on Borland
marketing for this. My impression of the average corporate developer is that of
a person going to work, doing the old 9-to-5, and getting the hell out of there.
  These guys don't know, and could care less that there is a better tool than
the one they are using. Sorry, that's just my jaded view of corporate North America.

My bottom line - I don't think it makes a Borland IDE more "salable", especially
to existing VS.net users.

Bill



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