Re: Borland market value - what is a direction?
From: TObject (newsgroupreader_at_pronografics.com)
Date: 07/13/04
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Date: Tue, 13 Jul 2004 13:38:25 -0700
"Brion L. Webster" <brion.webster@nospam.ci.fresno.ca.us> wrote in message news:40f43096$1@newsgroups.borland.com...
> The problem I see is the PHB's are following Microsoft to .NET.
> It's from Microsoft, who supplies our Operating System, therefore
> it must be Good. Now, where can you get tools to work with .NET?
> Oh, how convenient, Microsoft also happens to supply those tools.
> They must be the best tools, because people in Microsoft would know
> .NET the best and would talk to each other, right? Isn't it
> convenient to have one vendor to talk to and support all their
> products?
> How in the world is Borland going to *make* anyone use their
> products? They don't have the monopolistic power to abuse that an
> O/S vendor could. They don't have a compelling argument for the
> PHB's. No way is MS going to endorse directly competing products.
> The only reason they'll endorse Caliber is because MS doesn't have
> their own version yet.
> Here's another question to consider. If world+dog is moaning
> Delphi is dead, Delphi jobs can't be found, etc. how does
> continuing to not sell into the Visual Studio crowd fix anything?
These are tough questions.
First and foremost, making the best product definitely helps.
Historically, Delphi has been a better product than competing
solutions from Microsoft or other vendors. At this particular
moment it can be argued that Visual Studio is better than Delphi.
I personally don't agree with that, but the argument is valid.
Therefore, my first priority would be, quiet simply, making Delphi
without any reservations better than it's main competitor - Visual Studio.
My second priority would be positive marketing campaigns;
bring the knowledge of Delphi to the public. Such aspects as economic
effectiveness of Delphi should be made well known.
> Doing business the way they've always done it, by competing on the
> merits of their IDE? What's going to change? Even if the unit
> sales are going up, the strategy doesn't seem to be working well
> *enough*, so let's try something different. Don't lead with the
> IDE, lead with something else, especially something else you can
> get someone else to market for you!
You understand my idea very well. I am not big fan of changes,
and prefer to play it conservatively. I do not approve giving up
the IDE positions. And I do want Borland to lead with IDE,
instead of new fancy tools.
I am curious at what the future holds for Borland.
And I'll be happy for them if they succeed one way or another.
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