Re: Cat among the pigeons......
From: John Kaster (Borland) (johnk_at_borland.com)
Date: 07/17/04
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Date: 16 Jul 2004 21:40:43 -0700
Dan Barclay in <40f86d45@newsgroups.borland.com> wrote:
> You can educate them on the capability, you can't educate them on the
> value.
Actually, I think they were willing to grasp the value proposition
after the presentation. Maybe I'll capture the whole thing to a
camtasia and get it up on BDN before the end of this year.
> It's quite possible that they don't need some of the
> solutions you may think they "should know they need".
There's always room for "Eureka!"
> free). I doubt I'll use it. The point is, different shops
> (particularly small shops) view those tools entirely differently than
> you might think.
Perhaps. I was a "small shop" for most of my professional career. In
fact, I'm now a "small shop" inside Borland, responsible for developing
an information resource for millions of users on a budget that wouldn't
keep a one-man shop in business. IOW, I've never stopped having a
'small shop" mentality because I've never stopped being part of one.
It's been my experience that small shops can be *at least* as
productive as a big shop if they use superior tools and have clear
thinking and good processes.
> Some of the tools actually *get in the way* when you put "big shop
> functionality" in a small shop
That must be some other competitor's tools, not ours. :P
> First you have to get your foot in the door
Yes ... a great strategy for that is providing them a tool that works
with their CURRENT software choices but gains them superior
capabilities. I think we've got that covered.
> *while they're getting
> started* or when some significant event (ahem, clue, clue) makes them
> consider their development platform.
Dan, after all this, do you really think I still need the "clue"? If
you do, I guess we haven't been communicating at all, or you've missed
all my other posts. Or are you talking in general about Borland here?
> Ahhh, OK. Subthread, and I forgot the branches. I was just tryin'
> to help you make money<g>.
I appreciate your efforts. This has been a good discussion.
-- John Kaster, Borland Developer Relations, http://bdn.borland.com BorCon2004, all info in one place! http://info.borland.com/conf2004 Features and bugs: http://qc.borland.com Get source: http://cc.borland.com Unofficial information overload: http://blogs.borland.com
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