Re: Delphi marketing manager..

From: RandomAccess (RandomAccess_at_Monaco.mc)
Date: 03/21/05 

Date: Mon, 21 Mar 2005 18:56:51 +0100

"Allen Bauer" <abauer@spicedham.borland.com> wrote in message
news:423f0083$1@newsgroups.borland.com...
> Understanding why your customers chose your product is just as important
> as to why those who are not your customers *did not* choose your product.
> You want to know if they chose it *because* of the marketing or in spite
> of it. If the former, then you know you are on the right track, if the
> latter, then you need to change tactics. I think this is probably what
> Nick was getting at.
>

I agree with Nick, Well put.
That's probably why I'm not in marketting - obviously not my area of
expertise.

best regards

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