Re: Delphi marketing manager..

From: Mike Slinn (mslinn_at_mslinn.com)
Date: 03/25/05 

Date: Fri, 25 Mar 2005 00:13:20 -0800

RandomAccess wrote:
> "Nick Hodges [TeamB]" <nickhodges@gmail.com> wrote in message
> news:423c6e15$1@newsgroups.borland.com...
>
>
>>I personally think that we /all/ should be involved with Delphi
>>marketing, and take a keen interest in what Borland is up to with
>>regards to Delphi marketing.
>
>
> I don't agree with this in any kind of general sense.
> A successful supplier (such as Borland) should know their market, because
> that's how they got into the market in the first place.
>
> If I wanted my customer's to help me determine how to sell my product
> better, then I guess I would ask them, but I doubt I would do it in a
> public forum like this. It just doesn't seem right.
>
> A factor that is influencing my opinion, is that I suspect that Michael
> will get a lot of opinions etc... that are less to do with marketing and
> more to do with the state of the product. Which also in my opinion would
> waste a great deal of his time if he were to start reading and responding to
> such posts. I may of course be wrong, and time will obviously tell.
>
> I'll be most interested to see how this progresses.
>
> best regards

I won't visit the newsgroups every day, but to ignore them would be
inappropriate. The only way to know a market is to study it, and to
interact with it from as many aspects as possible. A personal
experience is essential. Since we are all finite beings, a personal
experience is by definition limited, and so ways to aggregate the
experiences of customers, prospective customers, the customers of
competitors, and others who will never be any vendor's customers is also
important.

Sales and marketing are quite different, BTW.

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