Re: Delphi marketing manager.. - lets give Mike his own NG

From: Mike Slinn (mslinn_at_mslinn.com)
Date: 03/26/05 

Date: Fri, 25 Mar 2005 20:43:46 -0800

Brion L. Webster wrote:
> Serge Dosyukov (Dragon Soft) wrote:
>
>
>>11. Delphi advertising in major IT magazines
>>12. BDN magazine - there was something in a past, there is big
>>concern about a cost, but - if Borland will just take over one of
>>the last existed, add a support boost, bring Delphi (and not
>>only) related advertising. Make it interesting for peple, so
>>might be I will see it in my mail-box one day. I have MSDN
>>comming every month...!!! but I would love to see BDN one too.
>>13. Solution discussion with Borland products 14. BDN
>>subscription with competive price (MSDN subscription)
>
>
> #11 is already happening. Five years ago, you would never have
> seen an ad in PCWeek, SD Times, or other magazines from Borland.
> Now, I don't like the current portrait ads they're using, but
> they're there. And it makes sense to rotate through the current
> "new" products. I'd like more Delphi coverage myself, but Delphi's
> been out longer than StarTeam, CaliberRM, etc. The other products
> deserve a chance too.
>
> #12 I like a lot. If there was just enough content at BDN, you
> could almost just print & mail (or email) the BDN content.
>
> #13 Do you mean more case studies? I'd like to see Borland more
> aggressively pursue customers for case studies. So what if Telia
> spent umpteen million dollars with Borland. What have they *done*
> with it a year later? I can pour money out my ear too, if there's
> no productivity measurement.
>
> #14 Borland pricing, especially for the government market, is a
> tough one. It'd be nice to have a buffet type option, where I can
> subscribe for Delphi, JBuilder, StarTeam, CaliberRM, etc. for less
> than the full retail price.
>
> It'd be nice if Software Assurance just held up to Autodesk's.
> They're about 20% of new user list price for annual maintenance,
> annual release schedules, free web support, plus the local reseller
> is required to give us three months or more of free phone support.
> They don't mind coming on site when we really need it either. Of
> all that, we need support the least, and could give it up for
> Borland Software Assurance if they'd just hold the price down.
>
> -Brion

I will be soliciting case studies from the general community 'real soon
now'. Yes, folks, if your case study is selected you'll have the chance
for your 15 minutes of fame, courtesy of Borland, all expenses paid. I
expect that will be the topic of my next blog. Still need to work out a
few details before I make an official announcement. Consider this a
pre-announcement rumor.

Mike

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