Re: Delphi and the ALM vision?

> > if you want to have an IDE and compete in the enterprise
> > space, supporting C++ is essential IMO.
>
> That's why I attribute BCB's return at least partially to that strategy.

The reason why I asked was because you partially attribute BCB's return to
being part of that strategy. I don't think that is why BCB is back in the
fold, I'm not sure why it is except perhaps it was easy enough to do and
could get the BCB upgrade revenue.

But to answer the more direct question about C++ as a part of the enterprise
ALM strategy: Why does Borland continue to develop it's own C++ compiler?

> > "So, what I would ask to you, is how does Borland's ALM
> > strategy actually improve/sustain Delphi when the Fortune 500
> > has little interest in it at all?
>
> By underwriting BDS development costs, making Delphi cheaper to produce.

Ok, so the thing Borland needs as an integral part of their ALM strategy is
BDS, not Delphi. Certainly because parts of BDS are written in Delphi,
Delphi is a necessity, but it seems that the real value is BDS. Would that
be a fair statement?

> > Why does it make sense for Borland to continue to invest in Delphi?
>
> It makes money.

Then if the above (BDS not Delphi is integral) is reasonable, Delphi will be
used as a cash cow to fund their ALM strategy. Is that a fair statement?

> > To clarify futher, in regards to Borland's continued investment
> > in Delphi, I'm interested in its context within their overall ALM
> > strategy, not simply as a cash cow kind of investment.
>
> OBVIOUSLY SPECULATIVE, but
> To compete against ALM/SDO stacks from MS and IBM in the Enterprise space,
> Borland arguably has to go where neither of the others will: providing a
> single, comprehensive set of management and coordination tools that
happily
> plays over both Java and .NET. JBuilder (reworked over Eclipse) will go
> nicely against WebSphere (also built on Eclipse), and the BDS will be
pitted
> against VS (primarily in C#, though needing C++ as we both agree).

Ok. Consider this scenario. I have some Java stuff and some dotNET stuff
in my Fortune 500 company. Currently I'm using JBuilder and VS.NET. I like
Borland, so why should I adopt BDS when we are satisfied with VS.NET?

> The pitch is that corporations are invested in both infrastructures, but
> that doesn't mean they should have to manage them like two completely
> different IT departments with different standards and controls. The
Borland
> ALM/SDO package becomes the one ring to rule them all.

I agree with the above, but again, what does that have to do with BDS?

> What of Delphi in this space? Short term, if anything, is that it need
> hardly be more than a replacement for VB6: a good RAD tool in the package
> for anyone who mentions they also use VB. I'll concede it may not be a
> talking point with the global 1000 right now.

It's not going to fly at all with those kinds of enterprises Borland is
targetting.

> Long term is more
> unpredicatable. If the Borland ALM/SDO package gains traction, then Delphi
> is going along for the ride--getting the best kind of exposure it could
hope
> for: installation on a lot of enterprise developers' desks.

If they also choose to adopt BDS. That's what I want to know. Why would a
Fortune 500 choose BDS over VS.NET?

> In the mean time
> (with the ALM strategy underwriting the BDS) channel sales to the little
> guys continue to more than justify Delphi's continued development.

Delphi's or BDS' development?

--
Brian Moelk
bmoelk@xxxxxxxxxxxxxxxxxxxxxxxxxxxx
http://www.brainendeavor.com


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Relevant Pages

  • Re: Turbo Delphi... Why ? :(
    ... developers that were the key target for Borland for the past few years. ... complexity fo the BDS. ... What are differences between Delphi 200x and Turbo Delphi? ...
    (borland.public.delphi.non-technical)
  • Re: Delphi in the enterprise
    ... Developer Studio", a multi-language solution, over "Delphi". ... BDS is just not going to happen in these kinds of shops and Borland has the opportunity to make a lot of money in that space if they let go of their attachment to their IDE. ...
    (borland.public.delphi.non-technical)
  • Re: BDS 2006 Package Contents
    ... > SQL Server 2005 hit RTM almost concurrently with BDS. ... Euan Garden warned us at DevCon that BDS 2006 would not include SQL ... He said that when Microsoft and Borland first made the agreement ... Borland Certified Advanced Delphi 7 Developer ...
    (borland.public.delphi.non-technical)
  • Re: All those who are claiming...
    ... Delphi 2005 was not a product anyone on our team was proud of shipping. ... Delphi has been stifled inside Borland for too long and the spin out comes as an opportunity for us to shed the fact that the company has been moving away from it's Delphi customer base for a long time. ... I think/hope that with BDS 2006, which I consider a quality release, we're left in a good position to transition to a company that can be more focused on making it's customers happy. ...
    (borland.public.delphi.non-technical)
  • Re: Borland Interim CEO Outlines Strategy
    ... You and Borland obviously know best. ... He can't be a fan of Delphi as a business? ... Let Borland focus on the ALM strategy; ... he wants Borland to compete with the big ones by dumping middleware ...
    (borland.public.delphi.non-technical)