Re: Confidence in Borland

> Yesterday, JK said he was going to ask whether a statement made along the
> lines of "IDEs are not cool anymore" by Borland's top guys needed to be
> clarified and so far, nothing.
> Not a word from anyone, no new blog entries, nothing. Is this the quiet
> before the storm????
>
> I love Delphi, please don't nuke Delphi!!!!!

Hi,

although Borland have not said anything on this newsgroup, and their public
statements as recorded in articles raise a lot of questions, yesterday I
attended a Borland function for the opening of their new Melbourne
(Australia) office (on the 42nd floor in a good location in the city with a
spectacular view) and everyone I talked to, including the Borland marketing
manager/director for the Asia-Pacific region, made it clear that there is a
continued and emphatic Borland commitment to the IDE going forward. In fact,
I was surprised to hear they are still committed to JBuilder - I thought
they had effectively ditched it for Eclipse support.

I had thought it would be stupid to ditch support of the (Delphi and
JBuilder) IDE while pursuing an ALM strategy, as these would provide
synergies for integration and opportunities for differentiation - I am glad
to hear that Borland are not stupid! <g>

They are however changing their business direction and focus significantly,
making providing services and tools for management of the software
development life-cycle the mainstay of their business. It's just something
Delphi developers will have to come to terms with, like it or not, because
that's where they're going.

I think it's sensible. The basic argument seems to be that now there are
open source compilers, so selling compilers is less and less a profitable
business in itself, so they have to expand their product market and their
strategy is to do this via ALM/SDO and leveraging the business process
knowledge that TeraQuest have acquired over 12 years or so.

So the short answer is no, Borland are not 'nuking' Delphi, they remain
committed to it. Although it would probably really help their case if they
just said so in so many words officially.

On the other hand yes, they are committed to ALM/SDO, and developing a
services branch, and this is becoming a/the core business focus.

These goals are not incompatible.

Lauchlan M


.

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