Re: I thought Borland was going to reassure the Delphi market?



Brion L. Webster wrote:


> Alisdair, I do highly respect you, and your posts in cppbuilder are
> frankly amazing, but the only way I can see your statement is if
> you're reading backwards.

Thankyou <blush/>


> English is a left-to-right language, and while I must admit American
> isn't quite English, I believe we're still left-to-right as well.

I find English to be a very context sensitive language. In particular,
way adjectectives attach to nouns can be very subtle, open to multiple
interpretations.

> It does not say "One of Borland's ALM offerings, CoreSDP...". Nor
> does it say "Core SDP, one of it's ALM offerings...". Borland
> management has made it's ALM play quite well known. Coates' actions
> have pointed out, and the analysts seem to agree, that ALM is the
> only place Borland has a potential strategic advantage for
> significant growth. ALM is where it's at.


And while I understand your concern, especially as a C++ customer who
have great cause for concern with previous Borland pronouncements, I
really think you are taking this out of context.

This message was not addressed to ALL Borland customers of all their
products - it was addressed to the CoreSDP cutsomer base who are very
much in the 'Enterprise' end of the market, and often managers rather
than technical. ALM is not just a Borland acronym, and while I am sure
Borland would prefer to see their suite destribed as an SDO product,
rather than ALM, that is the most meaningful way to communicate with
this audience.

Likewise, your interpretation might stand up well in a Standards
document, but this is a piece of journalistic fluff - a sound bite. My
reading is much more in keeping with a relaxed, non-accademic reading.
And given that makes sense to me I can double-check by looking at the
evolution of the Delphi product. It is clearly integrating more with
the ALM tools, and not moving to Eclipse.

PrimeTime appears on the way out now, and we are seeing a new C++
product in the Delphi environment, rather than migrating with JBuilder
into Eclipse.


I agree with many concerns that Borland really ought to say a lot more
about Delphi wrt to the ALM and SDO strategies, future commitments and
direction etc. That is a very valid concern.

I think taking this statement directed at a different market as proof
this is not happening is misguided though, and the sort of problem that
might arise until Borland start making clearer statements on Delphi
futures.

AlisdairM(TeamB)
.



Relevant Pages

  • Re: Delphi and the ALM vision?
    ... non-synergistic, and that therefore Delphi is nothing more to ALM than a funding source, ALM nothing other to Delphi than an alternative business--something to distract Borland's attention away from Delphi. ... It seems obvious to me that any company trying to sell a comprehensive ALM stack has to have a development environment--it can't simply limit itself to supporting the dev tools of others, for the simple reason that those others are building stacks of their own. ... into the BDS, .NET language enhancements being back-ported into win32, we're seeing strong public actions by Borland in opening up developer blogs, strengthening Code Central and Quality Central, etc. ...
    (borland.public.delphi.non-technical)
  • Re: Earning Call - Delphi revenue are decreasing in Q3 again
    ... > but if you are saying that this results from Borland not thinking Delphi ... What I was saying that a statements made about ALM ... With doomed VB6 it is possible for Delphi to take over this market, ...
    (borland.public.delphi.non-technical)
  • Re: Delphi and the .Net platform
    ... They moved off to high-ticket ALM tools, ... I don't see Borland so monolithic in intent. ... If you look at the direction now, almost none of the Delphi work is ALM ... that they did not just turn Delphi into VS plug-in. ...
    (borland.public.delphi.non-technical)
  • Re: Delphi to be integrated into ms visual studio ?!?
    ... The subsidiarisation of CodeGear clearly shows two product lines, ALM for Borland and development tools for CodeGear. ... development tools will be based either on Eclipse or Visual Studio. ...
    (borland.public.delphi.non-technical)
  • Re: Delphi and the .Net platform
    ... I don't see Borland so monolithic in intent. ... management had made the ALM decision, but I think the core Delphi ... It's not the same because I don't think the Delphi team viewed .NET in ...
    (borland.public.delphi.non-technical)