There is another little story about marketing and Delphi (it is a little in extend that it wasn't Switzerland army)
- From: "Serge Dosyukov \(Dragon Soft\)" <serge [AT] dragonsoftru [DoT] com>
- Date: Tue, 6 Sep 2005 10:35:37 -0400
I thought to post it as addition to Gunter's post (I hope I did
transliterate correctly), but not trying to hijack it will be a good idea...
There is another little story (it is a little in extend that it wasn't
Switzerland army)
there was a shop with about 15 developers and some number of millions
project
in a stage of planning for a new version there was a question about Borland
or Microsoft
so there were a few calls to Borland and Microsoft marketing teams:
about 10 different attempts to get attention of Borland marketing and
consulting team did nothing except "show us a money" thing.
1 call to Microsoft brought full blown attack from MS training (with free
seminar), MS consulting (with "let us show you how you can do things), MS
financing (with "became a partner and we will help your business") and MS in
general (by invitation to various free seminars in an area).
now, yes, I am loyal and pro-Borland person, always was, always will be, but
you can see a difference.
I am a technical guy with somewhat wide management experience so I can sit
on both side of the table by negotiation a project, but it is not stupid
question to ask - "why I should go with Borland, especially now"?
* "Delphi is a cow" - big, little, cash, etc - please it is just insult -
someone should stop use this abbreviation, it is a marketing disaster... if
product is seriously considered by Borland it should take same attention and
treatment as any other products sold by Borland and be specified as such
* "Development division (Delphi) is open for sale" - I know everything is
for sale and it is just a price which matters, but have this sign in every
public message from top management? come on, it is too obvious, isn't it?
What sign do you give to someone who do plan a next project (a few years at
least) about a product to be here and supported, doesn't matter how great it
is at the moment
* "migrate your project with Delphi to .net" - hey, it is great, but did you
show it anywhere outside this forum? does anybody know about Delphi being a
good alternative in .Net world
PS. as a final of the story, I think there will be no Delphi in this company
in a few years... after maintenance cycle is completed and new project
replaces existing...
yes, it is not multibillion project you can bring for Borland shareholders,
but in Dev tools world it is small sales (or luck of them) which might kill
product.
.
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