Re: Calling Borland Marketing

> I think it's pretty impossible to compete directly with Microsoft. Borland
> tools
> will be used for a long time I hope but Microsoft's success is based on
much
> more than the
> quality of their products. Microsoft has grown way beyond the IT universe
> and is known by
> common people at their homes. Starting with the kids, they know it, and
they
> equal "Visual Studio" (or
> Simply "Visual") to programming, as they equal "Windows" to Operating
> System.

> up, but Microsoft is not Borland's enemy to fight. I think that is
> impossible.

ok, up to this point you say marketing for Borland is impossible, the
natural conclusion of your line of thinking seems to be that Borland simply
give up and find another market or sell itself to MS.

> I think Borland would do
> well in working more tightly with schools, deliver cut down versions,
> offering downloadable software,
> showing the products that people do with Delphi. I think Inprise effect
> still exists a little around Borland,
> and Borland made their name by conquering the John Does (or should I say
> John Codes?) and impressing
> people that way.

And then . . . you suggest that Borland should lift their game at marketing.

You offer two totally contradictory points of view, and the one you seem to
advocate more strongly agrees with what I said in the first place. :)

Lauchlan M


.

Relevant Pages

  • Re: Limited ;) marketing idea
    ... >> has agreements with Microsoft, Cisco, Oracle, etc. ... very good incentive for Borland. ... >> etc. have in a matter of months. ... >> marketing strategy has always been crap in my opinion, ...
    (borland.public.delphi.non-technical)
  • Re: My rant about the "throw out delphi and re-write it in C#" crowd.
    ... fired across the bow of the Microsoft C++ products were AWESOME. ... Borland was fearless in putting itself out there and asking developers ... Programmers traditionally defied conventional ... don't recall seeing a Delphi ad in those for years. ...
    (borland.public.delphi.non-technical)
  • Embrace and Extend, Borland Style...
    ... Embrace and Extend, Borland Style... ... understandably large amount of time talking about the Microsoft .Net ... and will soon be deployed in Delphi 8 for the .Net Framework. ... Galileo is Borland's next generation IDE that builds on the code base of ...
    (borland.public.delphi.non-technical)
  • Re: VB6, VB2005, or Something Else?
    ... I once thought the same way, that Microsoft could have done better, let's say like Borland did with Delphi. ... OO and structure changes could easily have been added without breaking existing language features. ... I understand that you've got burned by the VB.NET changes, but what I don't understand is that you are moving completely to Delphi. ...
    (microsoft.public.vb.general.discussion)
  • Re: 64-bit Windows for AMD 64 is here...
    ... I saw that you favour Whidbey. ... Can't you see, I'm favouring Microsoft ... Because Borland does not plan to release a 64bit Delphi compiler. ...
    (borland.public.delphi.non-technical)