Yo, Borland Marketing...

Conserning this part of Allen Bauer's Blog from September 29
(http://blogs.borland.com/abauer)

"Within the next two weeks, corporate marketing (not to belabor the
point but, yes, folks there actually is a group called =3Fmarketing=3F in
Borland :-) was requesting an audience with nearly all the members of
the Delphi team. We sat down in a conference room for 2.5 hours where
we got to explain Delphi, the Delphi team, the Delphi market, and the
Delphi product to this team. There were about 4 members of the
marketing team listening and writing furiously as many members of the
Delphi team proceeded to enthusiastically, passionately and fevently
explain why Delphi is important. Many points were raised, most of
which I've already covered above. The level of detail was intense."


I'd be interested in knowing exactly what the "marketeers" intended to
do with that level of detail and if they were actually going to do
something about the lack of marketing of the Delphi product to the
powers that be that make the decisions.
.

Relevant Pages

  • Re: Yo, Borland Marketing...
    ... > the Delphi team. ... > we got to explain Delphi, the Delphi team, the Delphi market, and the ... There were about 4 members of the ... > marketing team listening and writing furiously as many members of the ...
    (borland.public.delphi.non-technical)
  • Re: usual nontechnical issues
    ... Delphi can take anybody almost anywhere, ... Unfortunately it is a bit of marketing and technology ... Or Borland's aficionados syndrome too, in some other cases or KBMW or RO ... > are going to work on the Longhorn platform for many years to come. ...
    (borland.public.delphi.non-technical)
  • Re: Yo, Borland Marketing...
    ... We sat down in a conference room for 2.5 hours where we got to explain Delphi, the Delphi team, the Delphi market, and the Delphi product to this team. ... There were about 4 members of the marketing team listening and writing furiously as many members of the Delphi team proceeded to enthusiastically, passionately and fevently explain why Delphi is important. ...
    (borland.public.delphi.non-technical)
  • Re: Yo, Borland Marketing...
    ... I try not to be critical, but Borland's sales and marketing leaves much ... I have been a Delphi purchaser/user (professional ... It almost breaks my heart to see how Delphi and other Borland ... I imagine that if one began programming in C from the ...
    (borland.public.delphi.non-technical)
  • Re: D2006 IDE thoughts ...
    ... > marketing with the microscopic budget we have available when compared ... was marketing something *other* than Delphi. ... requesting an audience with nearly all the members of the Delphi team. ... Delphi team, the Delphi market, and the Delphi product to this team. ...
    (borland.public.delphi.non-technical)