Re: Delphi in the enterprise

History shows it's wrong to think Delphi can't sell in the enterprise.

From a technical perspective it can be seen as "wrong" since BDS/Delphi are
very capable in that regard. However, IMO, it has nothing to do with the technical perspective and more to do with the attitudes of the market. The market is never "wrong" and I've seen companies fail because they try to impose their belief of what is "right" on the market.

However, in current times, it might be easier to sell "Borland
Developer Studio", a multi-language solution, over "Delphi".

I agree, however it is an easier battle to sell more profitable product suites on top of VS.NET rather than fight for BDS within these enterprises. IMO, BDS is just not going to happen in these kinds of shops and Borland has the opportunity to make a lot of money in that space if they let go of their attachment to their IDE.

The danger in surrendering the IDE battle is that those enterprises will simply choose the MS Team System to go along with VS.NET rather than choosing Borland's CoreSDP stuff for VS.NET. But in general, I think Borland can compete with MS in that space more capably than the IDE space and is choosing a strategy that makes a lot of sense. Borland supports Java which is something MS will never do so in enterprises with a mixture of Java and .NET, Borland is a very attractive choice.

Getting
people to understand Delphi does C# can often be difficult. Explaining
C# is one of many options in a "Developer Studio" could be easier. BDS
gives Delphi an opportunity to re-introduce itself in new clothes. BDS
= New Language, Fresh Face, New Name.


IMO, that may help, but it won't change anything.

Just my guess on what the thinking may be...

IMO, there is no misdirection or hidden meaning in what was said.

"...a subject we talked about was what Core SDP is, and why Delphi isn't included in it."

"At the same time, BDS ie Borland Developer Studio, which includes Delphi, Delphi for .NET and C#Builder, and integrates Together, CalibreRM and StarTeam, is aimed at to SMB's (Small to Medium Businesses)." 

Can't get any clearer than that.  Different market, different products.

--
Brian Moelk
bmoelk@xxxxxxxxxxxxxxxxxxxxxxxxxxx
http://www.brainendeavor.com


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