Re: Delphi in the enterprise

> I do--I think Laughlin is smack on target here. Building the Windows/.NET
> ALM development stack on top of VS is a sure ticket to oblivion. MS will
cut
> that integration off forcefully the minute they get their own ALM toolset
> ready.

How can MS cut that integration off? If they tried, they would effectively
break compatibility for almost all of their third party IDE integration
packages. The other parts of CoreSDP, I suspect have more to do with C# the
language and the .NET framework itself. Not to mention the legal
repercussions. I just don't think MS can really shut this down; and I'm not
sure why they would.

The more Borland sells their CoreSDP for .NET stuff, the better it is for MS
since .NET will extend deeper into the Enterprise. Ultimately, this means
more Windows Server licenses right? I just don't think MS will play dirty
to gain short term marketshare with their teamsystem. By the virtue of
being MS, they will gain a decent amount of marketshare regardless and I
suspect in the long run, teamsystem will be more profitable if the ALM
product suite market grows as a whole.

OTOH, I'm not opposed to having BDS in Borland's back pocket as an insurance
policy against such malicious action. However, I don't believe Borland will
need BDS in next 2-3 years to push into that market. I also think that
right now, pushing BDS as the premier IDE in their .NET CoreSDP offering is
a sales/marketing distraction. FMPOV, the IDE is much less relevant in
their ultimate SDO vision, which is more about software development process
management, not cranking out code.

Take off your Delphi developer hat for a moment and step back and try to see
this from a larger market perspective. In the ALM suite marketplace the IDE
is just a small piece of the puzzle. It's clear to me that if you want to
play in the enterprise .NET arena, VS.NET is the only sensible IDE to build
upon. IMO, Delphi and BDS' strengths are for the SMB developer...not the
enterprise developer. Like it or not, that's its niche. That's where it
sells and that's where it kicks the crap out of everything else out there.

Certainly competing directly with MS is a tough game, especially if you have
to do it on their turf. But Borland has done that with Win32 and .NET
(hopefully Win64 as well). Leveraging their IDE is just one more
opportunity for Borland to go "upstream" and build on top of that. Borland
can exploit this until MS catches up, but so what? Everything changes, no
strategy is full proof for all time; Borland will just have to find new ways
to go beyond what MS has to offer.

--
Brian Moelk
bmoelk@xxxxxxxxxxxxxxxxxxxxxxxxxxxx
http://www.brainendeavor.com


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Relevant Pages

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