Re: Delphi Product Manager questioned



Nick Hodges (Borland/DevCo) wrote:

The thing I don't understand is where this notion comes from.

People will always feel threatened by things they don't personally
need, because they'd personally prefer that the effort be put
exclusively into things which they do need. You could release the
world's greatest tool for 3D graphics and the people who don't 3D
graphics would shout, "Why is 3D getting all the attention?!? What
about us app server developers; we're important, too!"

And of course they *are* important, which is why they also got all
those cool features in the last release. It's funny to see people who
seem to sincerely want Delphi to be wildly successful simultaneously
want the product precisely tailored to their personal needs and nothing
more. Because the personal benefit to them would probably be greater if
they used a wildly successful IDE which did 75% of what they needed out
of the box than a moderately successful IDE which did 100% of what they
needed out of the box.

In many respects the art of sales and marketing is to make *all* of
your customers think they're the most important client in the world.
It's hard to do with a big product. But (and I know I'm preaching to
the choir, here) I think conversations are key. I think secrecy has
really hurt Borland in this respect.

--
Craig Stuntz [TeamB] · Vertex Systems Corp. · Columbus, OH
Delphi/InterBase Weblog : http://blogs.teamb.com/craigstuntz
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