Re: Turbo pricing available

And of all the people that have refused to upgrade for 5+ years, because
$460 (less in earlier years) is too much, are *really* going to jump all
over Turbo for $300 or $350 (or even $250 for that matter)? I really don't
believe it will be anything close to a majority of them, I'd hazard, at
most, 25%, and probably a lot less.


Once again, it has *nothing* to do with cost and *everything* to do with
perception. Non-BDS users perceive that the current upgrade for BDS is not
worth their money. They don't want most of the extra features, don't need
them, and are just fine with D5/D7. Turbo Delphi is now being perceived as a
version of BDS that is just Delphi, exactly what they want. BUT the problem
is they don't want to pay *full* price for what they perceive as an upgrade.

Now, you bring up a very valid point, where's the market research in all
this. I don't have any, I'm just going off of the few programmers/managers
that I've personally talked to (and share opinions with). But I bet DevCo
could do some basic research and find that there are enough who would jump
at a $300 "upgrade" price (again, perceived upgrade) to justify another
SKU...

-BKN


.

Relevant Pages

  • Re: Turbo pricing available
    ... Right now I could upgrade my D7 Pro to the latest full BDS 2006 for $460. ... Less than a month from now I could purchase Turbo Delphi Pro for roughly the same price. ...
    (borland.public.delphi.non-technical)
  • Re: Australian BDS Pricing
    ... contact your favourite reseller and they ... He can upgrade to BDS, ... Turbo Delphi does not currently have an upgrade path. ...
    (borland.public.delphi.non-technical)
  • Re: What if I now buy BDS 2006 with SA?
    ... renewing SA is cheaper than buying every upgrade. ... BDS 2006 and got SA are currently getting burned if they didn't re-up. ... BDS 2005 available for preorder ... The BDS upgrades cost us $399. ...
    (borland.public.delphi.non-technical)
  • Re: D for Vista or Highlander
    ... I want a clear cut product line with upgrade and cross grade ... I use Delphi for Win32 only. ... Except there was absolutely no path to Turbo from BDS. ...
    (borland.public.delphi.non-technical)
  • Re: Older QC reports
    ... I guess Turbo Delphi is equal to BDS ... So I guess I won't get any fix ever for the initially reported bug. ... When reading the Version Support Policy and the Delphi Supported Versions ...
    (borland.public.delphi.non-technical)