Re: Turbo pricing available

So in other words there won't be an upgrade from Turbo 2006 to Turbo 2007?
What the Turbo line is good for? Just to lure new customers without an
upgrade for the same product line?

Wow what a thread. We intend to offer version to version upgrades for the
Turbo line, but we haven't announced anything for 2007 at that detail.

As far as upgrade pricing, and Delphi Pro Upgrade $460 vs Turbo Pro "$500"-
would be best to reserve judgement until we actually release the pricing on
Sept 5th... I think some of the questions raised in here will be answered
when the pricing is actually out. So far we've only announced that it'll be
less than $500. It'll be more clear once the pricing announcement is made.

The Turbos really are designed and aimed for new developers and beginners,
but if you're a long time Delphi customer you can jump out of the Delphi
product line and jump into the Turbo line if you like, it'll probably save
you a few dollars, but you'll get half the Delphi platform capabilities (ie
only W32 or .NET) and won't get the add'l lang support of C++ and C#, if
that matters to you. That decision is up to you.

Also, going forward we may put more feature capabilities into the Delphi Pro
and up editions that might not make it into the Turbos. Time will tell. For
the 2006 versions they are extremely close in feature parity.

re upgrade pricing. First of all we consider this the first release of the
Turbo editions (other than Turbo C++ it's actually the case... we've never
had a Turbo Delphi or Turbo C#). I completely understand that some people,
at least in this thread, look at Turbo Delphi and think, hey that looks like
a nice upgrade from Delphi 7 Pro... thats because we decided not to cripple
it down to some wimpy light weight thing, but we set out to create a product
line that is a step below the current Delphi 2006 product.

Because a major audience for the Turbos is new developers, if we were to
offer upgrade pricing we would have to have a competetive upgrade price,
we'd be nuts not to, and if we had a competetive upgrade price of course
we'd have to have a customer upgrade price. But when you have both
competetive and customer upgrades, you've basically covered just about every
person on the planet, even if you've never developed software before some
how somewhere you probably qualify for upgrade pricing, have a free CD from
cereal box or something. Then the new user price basically becomes a fake
price... a facade - actually common and useful in marketing programs... in
fact most marketers will have a "real average price" that they know is their
real price... which is very different from the list price. The list price is
just there so they can play marketing offers and do discounts and
incentives. but that "list price" is utterly useless in reality. The new
user price for the Turbo Pro was going to be higher that we settled on. For
most of 2006 it was higher, but then we decided, since everyone would
qualify for an upgrade anyway, it's just a fake price. lets just price it
lower... since thats what everyone's going to pay anyway... forget about all
this marketing offer nonsense out of the gate and just make it a great price
thats fair and everyone will like. And lets worry about upgrade versions in
follow on releases. Thats more fair and up front.

So we thought about upgrade pricing, considered it, had a higher price for
quite some time during development, and in the end decided to do something
different and kind of "no-nonsense"... and we lowered the price for everyone
rather than mess with all this discount stuff. We'll be releasing the
pricing on Sept 5th. Really hope you like it, and like the Turbos.

I don't have to pay for my copy Delphi, one of my perks <g>, but if I did
and I was a Pro-level developer I'd most likely buy Delphi 2006 Pro Upgrade
over Turbo Delphi Pro... just because it offers a lot more for just a little
more. But if you absolutely have no reason to use anything other than Delphi
and Win32... We're super happy if you buy Turbo Delphi and love it (and
spend a few dollars less).

Sorry for the long post. I hate reading long posts.

michael



.

Relevant Pages

  • Re: Why arent you upgrading?
    ... Because you didn't offer an upgrade path to the product I was interested ... The Turbo Explorer gave me time to play properly that the BDS Trial did ... So overall confidence in Borland and Delphi going forward was shaken. ... Chrome on the other hand showed how Delphi could have been. ...
    (borland.public.delphi.non-technical)
  • Re: Turbo pricing available
    ... but if you're a long time Delphi customer you can jump out of the Delphi ... the Turbo Line". ... a nice upgrade from Delphi 7 Pro... ...
    (borland.public.delphi.non-technical)
  • Re: Turbo pricing available
    ... Purchase Turbo again, at the full price? ... year's upgrade should be a lot less. ... Currently, if you puchase BDS Pro for $1090, next year you ...
    (borland.public.delphi.non-technical)
  • Re: Announcing CodeGear RAD Studio 2007
    ... Delphi 2007 was released. ... As a Pro user, I was ... pay the SA fee (approx the same as the upgrade price). ...
    (borland.public.delphi.non-technical)
  • Re: Confusing ... "Borland Delphi Team" ??
    ... for which is all I use that IDE. ... super-cheap upgrade pricing to Turbo Delphi for Win32, ... I can't even be sure I can get new contract work for Delphi ...
    (borland.public.delphi.non-technical)