Re: Turbo questions

I.P. Nichols wrote:

2) "...dozens of market research summaries that basically showed the
pro and non-pro customers having different needs and showing that a
sizeable portion of these customers pricing behavior was closer to
being perfectly elastic (using made up numbers this would be
something like charging as little as $5 for Express could cut Express
adoption by half)."

If I'm reading this right then you have your conclusion backwards. If this
market is considered to be "perfectly elastic", then it means the price can
very by quite a *large* percentage *without* seriously impacting adoption.
IOW people are interested and want it at *any* reasonable price.

--
Wayne Niddery - Winwright, Inc (www.winwright.ca)
"Democracy, without the guarantee of liberty, is merely a method of
selecting tyrants." - Alan Nitikman


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