Re: Turbo questions
- From: "I.P. Nichols" <nospam@xxxxxxxxxx>
- Date: Tue, 22 Aug 2006 14:29:37 -0400
"Wayne Niddery [TeamB]" wrote:
I.P. Nichols wrote:
2) "...dozens of market research summaries that basically showed the
pro and non-pro customers having different needs and showing that a
sizeable portion of these customers pricing behavior was closer to
being perfectly elastic (using made up numbers this would be
something like charging as little as $5 for Express could cut Express
adoption by half)."
If I'm reading this right then you have your conclusion backwards. If this
market is considered to be "perfectly elastic", then it means the price
can very by quite a *large* percentage *without* seriously impacting
adoption. IOW people are interested and want it at *any* reasonable price.
Naw, it looks like you are the one that's got it backwards. ;-)
Did you fail to notice I was actually quoting from the article in which,
when he uses the term "perfectly elastic", it is hyperlinked to this
reference.
http://en.wikipedia.org/wiki/Price_elasticity_of_demand
"When the price elasticity of demand for a good is *perfectly elastic* (Ed =
?), any increase in the price, no matter how small, will cause demand for
the good to drop to zero. Hence, when the price is raised, the total revenue
of producers falls to zero. The demand curve is a horizontal straght line. A
ten-dollar banknote is an example of a perfectly elastic good; nobody would
pay $10.01, yet everyone will pay $9.99 for it."
"When the price elasticity of demand for a good is *perfectly inelastic* (Ed
= 0), changes in the price do not affect the quantity demanded for the good.
The demand curve is a vertical straight line; this violates the law of
demand."
.
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