Re: Upgrade path to Turbo Delphi
- From: "Herbert Sitz" <hsitz@xxxxxxxxxx>
- Date: Thu, 24 Aug 2006 20:55:01 -0500
"Rick Carter" <carterrk@xxxxxxxxxxxxx> wrote in message
news:44ee169b$1@xxxxxxxxxxxxxxxxxxxxxxxxx
He said, after considering upgrade pricing, they decided instead to give
one special price for everyone, and urged people to wait for the pricing
announcement before drawing their conclusions. Perhaps you don't trust
him, but I don't know how you can know you're dissatified with the price
when you don't know what it is.
It doesn't really matter what the price is. Basically if you give same
"special price" to new users as to people who own earlier version of what is
essentially the same product then you're denying previous users an upgrade
price. How many other software products are there that deny upgrade prices
to earlier users? DevCo can spin some mumbo jumbo about the Turbo's being a
new SKU (when Turbo Delphi is pretty much exactly just a newer version of
Delphi 7) and they can tapdance and say everyone's getting a "special
price". But it smacks of corporate double-talk to me, and that's the kind
of thing I was hoping DevCo would get away from.
Let's wait and see what's announced on
September 5. If it's an unfair and unreasonable price, I'll be yelling
and screaming along with you.
Whatever price it is, people who are upgrading from earlier version should
pay less. That's the way software pricing works.
This is not a renewed focus on the small guy. It's the same kind of big
company marketing mistake that we saw made many times over by Borland.
Now that makes no sense to me. It seems this whole "Turbo" campaign is
definitely targeted to the "small guy."
That's what makes me so sad to see this corporate doubletalk stuff about
"everyone gets the special price" and "TurboDelphi is a new SKU". The
Turbos are a brilliant idea, perfect for DevCo. Then they go and mess it up
by dissing previous users. Like I said before, it's no skin off my back;
I'll be upgrading to BDS. But I sympathize with developers, many of them
hobbyists, who have Delphi 5, 6, or 7, who only want to upgrade to a new
Delphi Pro, and who are now not getting a special upgrade price, just the
same "special" price that everyone else pays.
-- Herb Sitz
.
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