Re: The Delphi Brand
- From: "Steve Gurteen" <spam@xxxxxxx>
- Date: Wed, 28 Feb 2007 08:52:37 -0500
[snip]
What strikes me as immediately obvious is the leveraging of Codegear's
most popular product into a BRAND. This is a very good idea.
I'm sorry but you clearly have no idea about branding - Delphi *already is*
a brand. It has as essence and image in the minds of developers. And that
essence and image (IMO) is linked to the *language*. The D4PHP naming
damages the brand by blurring the this essence and image.
.
Relevant Pages
- Re: The Delphi Brand
... CG Delphi is a brand and a language. ... Meanwhile, I have recieved an email about Delphi for PHP,and ... PHP is just another programming language. ... "Borland Delphi" is a brand. ... (borland.public.delphi.non-technical) - Re: Census Lookup Offered
... All names, including yours and mine, are arbitrary labels which are ... genealogical research for payment. ... The branding is hopeless, and ... You are now using it as a 'brand' and you might be very ... (soc.genealogy.britain) - Re: The Delphi Brand
... most popular product into a BRAND. ... "Borland Delphi" is a brand. ... listening for Borland as a language and compiler tools vendor ... (borland.public.delphi.non-technical) - Re: The Delphi Brand
... In the context of a multiple language product like BDS, ... explanation of what the brand is. ... Given the addition of "Delphi for PHP", ... Now it apparently includes a product with a different IDE ... (borland.public.delphi.non-technical) - Re: The Delphi Brand
... Much better would be to concentrate on building up the "Codegear" brand. ... So here's what I imagine ... to do with the product currently branded as 'Delphi', ... (borland.public.delphi.non-technical) |
|