Re: The Delphi Brand
- From: Michael Anonymous <Michael@xxxxxxxxxxxxx>
- Date: Wed, 28 Feb 2007 11:06:53 -0700
Dennis Landi wrote:
The language is Object Pascal. Renaming it it "Delphi" was little more than a botched and poorly thought through exercise in product management.
Delphi WAS a RAD environment for doing Object Pascal.
Now you're telling all of us out here it's just a brand for making CodeGear a buck or two?
Come on ...
CodeGear is making a classic branding mistake.
Why is it a mistake?
Because they are limiting their market based on what the customer "perceives" the product to be.
If they HAD come up with a NEW product name,
public perception would be totally different. ( depending on the product name ).
If YOU don't think so then you should read
some basic marketing books like:
http://www.amazon.com/Positioning-Battle-Your-Mind-Anniversary/dp/0071359168/sr=1-1/qid=1172685229/ref=pd_bbs_sr_1/103-5436560-6744621?ie=UTF8&s=books
This branding blunder could cost CodeGear millions.
I suggest CodeGear should hire a good marketer ASAP.
It's better to pay $250,000 out than to loose $5,000,000.
.
- References:
- The Delphi Brand
- From: Dennis Landi
- Re: The Delphi Brand
- From: Steve Gurteen
- Re: The Delphi Brand
- From: Dennis Landi
- The Delphi Brand
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