Re: The Delphi Brand

Didier Gasser-Morlay wrote:

In the meantime, dear "experts", do you genuinely believe it is wise to
force the CodeGear team to spend so many hours a day defending,
explaining, argumenting, any decision they make or disspelling
FUD, whislt they have many more pressing things to do ? Spending time
here is costing them time, money, energy and this in turn is bad for US.


Au contraire, spending time here is an investment of time, money, and energy which they hope will payoff handsomely when the people they are talking to (and the hundreds of others that only read their comments) are convinced that it's a good idea to part with their money and buy a new CodeGear product, upgrade, or subscription.

To date this is the only really concrete change that is visible to most outsiders since CodeGear/DTG separated from Borland.

An example of this payoff appears elsewhere in this group today:

I never considered SA before because I never updated but every couple of years out of necessity. I have been following the CodeGear gestation very closely over the past year and I am very pleased with what I see. The amount of information sharing has changed my attitude immensely. Even the CEO blogs! CodeGear is a new company as far as I am concerned, not just a new name. Keep up the good work.

Russ


Perhaps they could hire some professional "media relations" types to represent the company in these groups, rather than having the president and product managers handling so much of it. If they do that, those people would have to be official CodeGear spokesmen in order to replace the authoritative information that Nick and Michael provide. Unfortunately, these talking heads often don't have the expertise to carry on meaningful technical conversations.

No disrespect to the TeamB members, they volunteer to provide valuable technical assistance in these groups, but their pronouncements in the newsgroups are not official.

In the long run this investment is good for all of us if it pays off and leads to CodeGear being successful and selling more of their products. The increased sales it promotes will help pay for future development and better support and maintenance.

Dennis Cote
.

Relevant Pages

  • Re: Codegear in the news
    ... Nick Hodges wrote: ... Just for the record, we, like every other business in the ... If we make decisions that cause us to shrink and lose money, ... Rather than fighting the rise of platforms like Eclipse, CodeGear will work with them. ...
    (borland.public.delphi.non-technical)
  • Re: Another take on Embarcadero and CodeGear
    ... I suspect this post will be pulled, because it will probably be seen as rude and excessively critical. ... Their marketing is hopeless. ... Throwing money at CodeGear may not help at all. ... more money to play with would help recruit talent. ...
    (borland.public.delphi.non-technical)
  • Re: "CodeGear" didnt go far enough
    ... Who would spend money for a company just to lose money on a company? ... I'll tell you why, because CodeGear is no longer a good investment, you are pretty much guranteed to lose money. ... IBM, Novell and Sun are BILLION DOLLARS Companies, they can afford to throw money into other ventures, Boland can't. ...
    (borland.public.delphi.non-technical)
  • Re: "CodeGear" didnt go far enough
    ... Who would spend money for a company just to lose money on a company? ... Borland and CodeGear are no different. ... Borland's business planning, though. ...
    (borland.public.delphi.non-technical)
  • Re: I have seen some fat client Dot Net apps
    ... Brian Moelk wrote: ... not enough to make decisions that cost lots of money. ... Because CodeGear is a company in which many people work, ...
    (borland.public.delphi.non-technical)