Re: The Delphi Brand
- From: "Gbenga Abimbola" <gabimbola@xxxxxxxxxxxx>
- Date: 28 Feb 2007 16:02:24 -0800
CG Delphi is a brand and a language. Why don't we all just
agree on it?
Meanwhile, I have recieved an email about Delphi for PHP,and
the introductory price of $249.00 will last till March 31st,
2007. You know what, I will place my order before the end
of March 249.00. What is in a name? It is nor ear, nose
nor legs, nor.... If this is what CG wants to call it, then,
let us support the company, in as much as the product is
a good one. And I bet it is.
I had wanted to write some PHP applications in the past, but
I just don't like to code a Web FORM from the scratch anymore.
However, I can add some codes, tweak, the code(s) generated
by the form.
I was going to purchase Zend tool in the past, then I asked,
I found out that the tool does not have tools to generate
Web form (maybe it does now, I don't know), so I just
let go. Having a Visual tool is great. You can quickly put
a prototype and simply show your customers, how the Web is
going to look like, etc.
Now, it is time to find start writing PHP codes to create
Web apps. Besides, Delphi for PHP is an easy way for us
Dephites to get into Web programming anyway. After all,
PHP is just another programming language. One does not have
to be an Einstein to code in it!
Gbenga
=================== End Of Message =============
"David S" <noway@xxxxxxxxx> wrote:
"Steve Gurteen" <spam@xxxxxxx> wrote:
[snip]
What strikes me as immediately obvious is the leveraging of Codegear's
most popular product into a BRAND. This is a very good idea.
I'm sorry but you clearly have no idea about branding - Delphi *already is*
a brand. It has as essence and image in the minds of developers. And that
essence and image (IMO) is linked to the *language*. The D4PHP naming
damages the brand by blurring the this essence and image.
Correction: "Borland Delphi" is a brand. And it needs to be erased.
Branding, as a marketing activity, is an on-going process.
To me as a DEVELOPER, the "Borland" brand is synonomous with
fast, high-quality language compilers and development tools,
and it probably always will be.
The PTB at Borland have decided to re-brand themselves as
promoters of stuff for corporate IT gurus and blow-off whatever
mind-share they've accumulated over the years with DEVELOPERS.
In the process, they've decided to shift the focus of languages
and compilers into an entirely new no-name entity they're
calling CodeGear. Jeez, even "CodeCentral" would be a better
name!
It's this same mentality that has caused the price of Borland's
stock to languish ever since they went public. The stock has
never managed to increased enough to split even once. Every
time they've had a chance to do something "big", they've
screwed it up royally.
On another forum, I saw a comment where Google's recent 10K
filing with the SEC showed a book value for the "Goodwill"
attributed to the "YouTube" brand at $1.2B.
Borland, in contrast, has taken whatever "Goodwill" value has
accumulated over the past 20 years and thrown it in the trash
when they spun off their languages and compiler technology.
Their stock is still at $5.
CodeGear faces an uphill battle to shift everybody's
listening for Borland as a language and compiler tools vendor
so they now think of CodeGear in place of Borland. That may
be worth something in 5 years, but for those of us who've
been loyal Borland language and compiler customers since before
Delphi was ever conceived, it's a very sad thought indeed.
To accomplish this, it seems that CodeGear is leveraging off of
the "Delphi" brand name and is now positioning it as something
that indicates a more general platform, or even an approach to
programming today, rather than a language. I'm not sure yet.
The only problem is that over MANY marketing efforts, the
phrase "Borland Delphi" has gotten indelibly burned into the
minds of just about everybody in the industry as a Pascal-based
programming tool for Windows application development. This is
why I think that Borland made a HUGE blunder by spinning off the
language and compiler technologies instead of the other stuff.
Borland has the "ALM" thing. Besides that, I cannot honestly
think of ONE SINGLE PRODUCT OR BRAND that's part of the stuff
still remaining under the "Borland" umbrella. If they were
smart, they would have brought back the "Inprise" moniker and
spun out all of the stuff now left in "Borland" and left the
CodeGear stuff under the "Borland" umbrella.
They threw their baby out with the bath water, and now they're
faced with rebranding EVERYTHING. What a bunch of idiots.
They have to do SOMETHING! They've chosen the worst possible
combination of things that are guaranteed to create the most
CONFUSION in the marketplace that could ever be created.
Usually someone would file a lawsuit against anybody who tried
to create confusion over their brand in their markets. But the
Borland Board of Directors, in their undying infinite stupidity,
has done just that, in the WORST POSSIBLE WAY. It's a joke!
That's the nature of "Branding". In this case, they've got 20+
years of mind-share they have to unravel and re-brand.
And "good brands" are like tatoos -- they don't erase easily.
CodeGear Delphi for PHP -- it's gonna make people squirm for a
while. No mo' Borland. No mo' (Turbo)Pascal. <sigh>
-David
.
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- Re: The Delphi Brand
- From: David S
- Re: The Delphi Brand
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