Re: Extreme!!! Special timelimited competive upgrade offer

From: C4D - Kim Madsen (kbm_at_components4developers.com)
Date: 06/28/04 

Date: Mon, 28 Jun 2004 21:43:51 +0200

Hi Charles,

> OK, what I'll do when I have a spare couple of hours is look at a couple of
> your articles in depth and send you a critique of what's wrong with them
> from my perspective. It may help, it may not. I'll continue this
> correpondence in private after I respond to your post.

Thanks! Much appreciated!

> I understand that. I also understand that markets change and move. What I
> was implying was that, if I was to stumble across your site without
> foreknowledge then my impression would be that things looked distinctly
> amateur, especially in comparison to the "competition". This would not auger
> well for the acquisition of virgin business, in my opinion.

I do think you are right. Appearance is alot in this business. I myself remember the numerous times in past (and still
happening btw) where products where sold to be so genious that there wouldnt be anything more to invent... and then
turned out to be just yet another marketing scheme.

Actually its a bit sad its like that. And I guess C4D will have to 'improve' in that area :)

> If that's true (and, if so, well done for admitting it), then surely a,
> relatively, small investement in paying a professional to layout and edit
> the things would not be a bad thing?

Actually originally we did have a professional web designer to design our site.
At the time it was perceived as cool looking. One of the things I do like about the site, is that its simple.
Its easy to see where to click to navigate, the text is readable even by people without binoculars, and it can be shown
on just about any device because it doesnt contain all the gloss.

This is important points imo.

However we are looking into updating the look and contents to be more 'right' according to current trends.

> Yes, my response regarding classes would have been the same before I really
> got to grips with Interfaces! RO using Interfaces makes my job so much
> easier.

Because RO use typed objects, interfaces is nearly impossible to live without unless to create a very messy clutter of
classes.
Hence I have full understanding for their use of interfaces. kbmMW also employ interfaces for its TkbmMWObject class
which operates similarly as a base class for remotable objects (we can also take an existing object based on TObject and
easily remote it btw.). However the general kbmMW framework do not need interfaces.

Interfaces definitely have their use.

> This illustrates my point about your marketing. If I, as a prospect, cannot
> see it then it may as well not exist. Read a book, Kim..."Offensive
> Marketing" is a good one.

Our partnerships is actually shown on the first page you get when you visit our site.. even have a headline 'Our
partners' :)

>
> [snip]
>
> > Im happy that you are provided with the options you need. However you make
> it sound like C4D do nothing in the .Net
> > arena?
>
> See above.

Also on the front page our .Net status is displayed with links directly to where to find more info or download it.

>
> > We might need an cooler/clearer look on our website to attract people...
> but what is more important to the developer
> > using the product... the look of the website, or the contents of the
> library?
>
> Confidence.

True. Confidence is terrible important. But what better way to build confidence than to provide constant development on
a library for which we dont earn money, for 5+ years?

I think that should give every person doubting C4D's commitment to our n-tier products some serious thinking.
Im sure that people who really want to base their core business on a specific n-tier product will go deeper than looking
on the first few pages of a web site before they decide what to buy. 

-- 
best regards
Kim Madsen
kbm@components4developers.com
www.components4developers.com
The best components for the best developers
kbmMW          - RAD Enterprise class n-tier application server framework
kbmMemTable - High performance memory table
kbmWABD      - RAD web development
kbmX10           - RAD house automation
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