Re: does anybody use a seperate marketing company?

From: Simon Hosie (gumboot_at_learcay.etnay.nzsomething.invalid)
Date: 12/24/03 

Date: Thu, 25 Dec 2003 00:24:00 +1300

Simon Hosie:
> Well it can't have done them any good. When did you last see a new
> idea in the toy industry?

Lewin A.R.W. Edwards wrote:
> Tamagotchi and Furby come to mind.

What's that, then? About a five-year period?

Now that trading cards have gone digital, well that opens up a whole new
line of non-innovation.

> The problem is that the marketing structure through which these new
> ideas must pass first bites out most of the innovation, then forces
> the product to be costed-down until it's just another blinkenlight
> with a 3-second speech chip.
> [...]

So... what you're saying is that money is paid to develop a new product,
and then more money is paid to reduce that product to being essentially
the same as all the existing products?

That's certainly a familiar story.

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