Re: Who is working with the SAM9263?

On Mar 30, 2:38 am, "Ulf Samuelsson" <u...@xxxxxxxxxxxxx> wrote:
I am lobbying for a new way of building development tools
which should allow Atmel to bring down its cost structure.

I did see a 32Bit/Linux EvalPCB, for just $69, recently on Atmel's web
site :

http://www.atmel.com/dyn/corporate/view_detail.asp?ref=&FileName=AVR3...

shows what can be done for well under $100 [Needs JTAG cable too]

It is really volume dependent and it helps negotiating with your CEM.
If you use the same components, on a low volume board as on a high
volume board then you still get the same price of components.

I looked at the cost of producing a board, and if you have a
low volume, then you run into problems with
minimum order value of many components, and at AT91RM9200DK
volumes that about doubled the price of the components alone.

The AVR Gateway was designed to be low cost and will be produced
in numbers where minimum order volume will not come into play.

Atmel has been reorganised so that the AT91 team and the AVR team
is now in a single organisation, and it is not unnatural to expect
that they will try to become more efficient producing development boards.

When you have STK500 volumes, you are a little bit more leverage,
than when you only have AT91RM9200DK volumes

Why would the AT91RM9200DK have been planned for low volume? Are you
saying that the AT91SMA926x-EK boards are expected to be low volume?
Of course this is self fullfilling prophesy when you price one board
at $69 and the other at $1000! At $69 people will buy it just to play
with it and see how it runs even if they don't have a need. Even
better would be a design contest. Is Atmel not marketing the ARM9
parts as hard as they are the AVR32?

.

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