Re: OT: Trademark misuse

"Roman" <me47@xxxxxxxxxxxx> skrev i meddelandet
news:Vqp5i.1617$aX.115@xxxxxxxxxxxxxxxxxxxxx
Ulf Samuelsson wrote:
"Everett M. Greene" <mojaveg@xxxxxxxxxxxxxxxxxxxxxxxxxxxxx> skrev i
meddelandet news:20070524.7AA2000.A12B@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Antti <Antti.Lukats@xxxxxxxxxxxxxx> writes:
read the "small text" always MOST distributor PROHIBIT re-sales.
so you can not buy from Avnet and re-sell the same component.

the reason is quite simple: you can buy say 500 pcs.
and then sell qty 1, at price above disti 500 price and BELOW disti 1
off price.

this makes any distributor angry, so sure they will protect itself
against such business.
"Protect" themselves against sales?!? They'd rather sell one or
two units rather than 500?!?

Assume Roman immerses his received components in water
by mistake and then delivers it to customers. - Not claiming he will
but...
Who will be blamed???



Let's assume distributors employee steps on the product but does not
want to admit it and ships it out hoping the post office takes the blame.

I own my business and work hard on it, it would be very stupid from me
send damaged components out and damage my name even more than few chips
are worth.

Roman

True, but the distributor you are buying from, needs to understand
what is to be gained by you exposing their name.
The risk is that people call them to have them sort out your problem.
If you are an unknown entity to them, it is no surprise that the guit
reaction is NO.

If they make more profit selling 1 piece to 500 customers then 500 pieces
to 1 person, then you *are* hurting them.

You do not have to use their name, you can print a catalogue where
you have your own order number and then you can in your ordering system
convert from your order number to other order numbers.
This is of course a much more costly affair than the procedure you are using
now,
but this is as you probably understand totally dependent on that other
company
spending a lot of money.

It is also a matter of brand recognition.
Some companies want 100% control over how their name is used.

Personally, I think that it is good for a microcontroller company
to have companies which reduces the cost for hobbyist/low volume users
and would encourage such activities, but usually an agreement/discussion
before that happens is a good idea.


--
Best Regards,
Ulf Samuelsson
This is intended to be my personal opinion which may,
or may not be shared by my employer Atmel Nordic AB


.

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