Re: Search Engine Optimisation ?
- From: Roman <me47@xxxxxxxxxxxx>
- Date: Sat, 17 Mar 2007 11:17:35 -0400
Paul Furman wrote:
Roman wrote:
I received a marketing call from a guy first showing me my website and
then some other website and ranking of that other website.
My questions is it worth paying to SEO corporation a $1200 - $3000 setup
fee and then $150 monthly to get your website search optimized ?
I used the domaintools.com and it seems like my website had higher SEO
rating and tag relevance than the example site he was showing me. I did
not pay attention to search engine ranking so far but I have my doubts
if this is really something I need to contract professionals for.
Just try searching for likely keywords to see how you rank.
http://www.google.com/search?hl=en&safe=off&q=prototype+pcb
I didn't see your site in the first 7 pages of that search so if that's
an important product, yes you should optimise things. I don't know about
a monthly service but you want to have the right structure for your
pages to rank well.
It's actually an electronic component store and proto PCB is just one of
the products.
If you can't even find things using this format there is something
seriously wrong:
<http://www.google.com/search?hl=en&safe=off&q=prototype+pcb++site%3adipmicro.com>
Google visits us quite often and I think it has indexed all of our
products. I was on an online marketing presentation and they gave me
some ideas about SEO, that's why the site has meta info in the header.
The guy who called me said I had 90 characters in the title, 200
characters in description and 255 characters/15 keyword phrases in the
keyword tag. I am barely using portion of that.
Another thing they said was that if you are Google customer, they rank
you better, even if you just put Google Analytics on the site.
One thing I found that really helps is to change the title of the page
to include the actual product or search term, that's what puts things on
the top of google searches.
The SEO sales guy said that also, I will do that.
And I think urls with "?act=" and such tend to be shunned by search
engines. Look at how php.net works, you just type www.php.net/echo and
it finds the documentation for that command, keeping the main subject
'echo' in the url and putting it in the title bar too so it's absolutely
clear that the page is 100 percent relevant. I need to rebuild one of my
sites like this. Google 'search engine friendly url'.
This is a good idea, I will look into that also.
Another thing I did on one of my sites was I noticed the google results
included lots of long redundant lists of our full inventory which
basically produced cluttered irrelevant landing pages for people so I
set <meta name='googlebot' content='noarchive, noindex'> for those pages
then the bots only archive the specific focused destination pages. This
improved our ranking tremendously and made the results spot on relevant.
Well, so it seems that there is some improvements to be made by myself
for free before I contract someone to go any further with optimizing.
Thanks a lot for this reply.
Roman
.
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