making this look readable?

How can I separate all my entries so that they look presentable and
readable on the page?
=====
<html>
<head>
<title>View Editorial report</title>
</head>

<body>
<p>
<h3>Editorial:</h3>
</p>

</body>
</html>

<?php
$host="localhost";
$user="root";
$pass="";
$db="productiondb";
$con = mysql_connect($host, $user, $pass);

$eddate = $_POST["editorialdate"];
$edname = $_POST["editorialname"];
$edcomments = $_POST["editorialdescription"];

if (!$con)
{
die('Unable to connect: ' . mysql_error());
}
mysql_select_db($db, $con) or die('Unable to connect: ' .
mysql_error());


$sql = "SELECT * FROM EDITORIAL ORDER BY EDITORIALDATE DESC";
$rs = mysql_query($sql,$con);


while($row=mysql_fetch_object($rs)){


print "<div class=\"message\">";
print $row->editorialdate ;
print $row->editorialname ;
print $row->editorialcomments;
print "</div>";
}

?>
=======
Maybe something like this:
DATE
NAME
COMMENTS

** a couple spaces and then the next record **

DATE
NAME
COMMENTS

I've tried this:

print "<div class=\"message\">";
print " <h2>" . $row->eddate . "</h2>";
print " <h4>" . $row->edname . "</h4>";
print " <p>" . $row->edcomments "</p>";
print "</div>";

But I get an error: Parse error: syntax error, unexpected
T_CONSTANT_ENCAPSED_STRING in C:\xampp\htdocs\dailyreport\view-
editorial.php on line 43

.

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