Re: A/B split testing on PHP built website



Fad¥ wrote:
On Sep 30, 12:44 pm, Jerry Stuckle <jstuck...@xxxxxxxxxxxxx> wrote:
Geoff Berrow wrote:
Message-ID: <gbt22m$2q...@xxxxxxxxxxxxxxxxxxxxxxxxx> from Jerry Stuckle
contained the following:
To virtually anyone else, "Performance" is how fast the site is
responding. That has been the definition of "Performance" when it comes
to code for the over 40 years I've been programming.
Ah well,prior to programming, I had quite a lengthy spell in Marketing
and PR so my definition is not so fixed.
Of course, it may be that people do not buy from the site because it
takes 30 seconds for the shopping cart to refresh. I'll agree that
doing an A/B test on the colour of the front page will be a complete
waste of time in this scenario.
Of course, if the op wants to redefine the meaning of "Performance", he
is free to do so. But he shouldn't expect clear responses when he does.
Agreed, not in a technical group like this one. But it does show that I
did indeed read the thread. ;-)
Ah, then I understand your position, and I apologize for the remark
about not reading the thread.

However, if he wants to do something like that, a random A/B split is
not a good way to go, either. Rather, he should have two sites and have
them linked together so people can switch back and forth between the
two. Solicit opinions from people as to which they like better, and
monitor sales from both sites.

It would provide much more information than trying to pull statistics
from and A/B split.

--
==================
Remove the "x" from my email address
Jerry Stuckle
JDS Computer Training Corp.
jstuck...@xxxxxxxxxxxxx
==================

That sounds interesting Jerry. I will definitely propose that to my
client, sounds more beneficial to me.
By the way, by performance I meant the marketing aspect of it and not
the technical. Sorry if I was ambiguous in my vocabulary.


Ok, in that case you definitely want two separate sites. People will get very upset if they get a different site every time they visit. And randomly changing between two sites is even worse - it looks like your client can't make up his mind which he wants. Even worse will be the search engines.

My comments earlier were related to the same look/feel but different code underneath.

Additionally, I suspect your client is expecting miracles. The number of people why buy is a very small portion of those who visit.

--
==================
Remove the "x" from my email address
Jerry Stuckle
JDS Computer Training Corp.
jstucklex@xxxxxxxxxxxxx
==================

.



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